________________________________________________________________________________________________________________ OnQ
From interactive touchscreens to realtime analytics, it means that OnQ gives brands the tools to manage, update, and measure retail performance at scale.
Converge’ s inception essentially came out of necessity. As one of the first companies to start implementing significant numbers of interactive displays, OnQ found there were limited tools available to seamlessly manage thousands of screens across a variety of locations and environments. Furthermore, while creating interactive displays is relatively straightforward for retailers with just ten locations or those highly engaged in keeping their displays up and running, they found some retailers to be less hands-on. This made deploying complicated displays at scale a tall order.
“ Essentially, we were among the first to tackle this challenge and we discovered a lack of effective tools for managing the complexity,” says Paul.“ It was difficult to offer features like a comprehensive map of the US locations showing operational status and determining what content was displayed on each screen. For discerning partners like Apple, we needed precise timing on product rollouts across different parts of the world, but the tools required to achieve this were unavailable. So, we set about building our own solutions, resulting in the creation of Converge, a remarkable platform that allows us to manage this vast array of content across many global locations,” Paul explains.
Retail reinvention
OnQ’ s innovation does not stop at its services and invention of Converge. In fact, the company has combined both its dedication to creativity and sustainability to repurpose abandoned local retail spaces into production sites.“ We love the idea of finding innovative ways to support retail as it continues to evolve, adapting to whatever is next. Retail is what we do for a living, so we are passionate about nurturing this sector, which we feel very close to. With this in mind, the first significant building we moved into was an old Toys“ R” Us facility that we brought back to life and put a lot of work into.
retail-merchandiser. com 71