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“ Our bean bags span a wide variety of structured and squishy designs, for both indoor and outdoor living. From armchairs and loungers to kids’ seats, gaming chairs and sofas, we design for families, film nights, and everything in between. Each style is developed with thoughtful details, highquality fabrics, and a focus on how it lives in the real world. Across all products, we prioritize durability, construction, and textures, ensuring our pieces don’ t just look and feel good, but are made to last.”
As part of the Bazaar Group, icon made a strategic decision to rebrand from Beanbag Bazaar in 2025.“ Our rebrand marks a major shift for the business; one that reflects how far we’ ve come and where we’ re heading next,” Duncan states.“ We wanted to evolve the company beyond its strong heritage in bean bags and reposition it as a broader comfort-
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