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COMFORT FOR REAL LIFE
How icon has evolved to deliver‘ real life comfort’ to households across the UK and Europe
icon, formerly Beanbag Bazaar, is a design-led homeware brand specializing in comfort for real life – bean bags, soft seating, and interiors designed to fit how people live. Designed in the North East of England and shipped across the UK and Europe, icon’ s products are simple, stylish, and built for the everyday.
Now led by newly appointed CEO Leanne Cahill, formerly of Bravissimo, the brand’ s evolution reflects growing cultural relevance and commercial scale, with products appearing in unexpected places – from the Wicked film sets to LADbible’ s Most Relaxing Interview Ever
– alongside collaborations with Greggs and Newcastle United Football Club.
“ Our story began in 2003, when founder Jayne Dolder reimagined the classic bean bag and established the business from her kitchen table,” opens Chief Financial Officer, Duncan Smith.“ Together with co-founder Mark Dolder and a growing team, the business quickly transitioned from a small start-up to a category leader. Today, icon is a £ 20m international business operating across the UK and Europe, with a 50,000-square-foot headquarters in the North East and a Hamburg base supporting European growth – but its mission remains unchanged: comfort that fits real life.
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