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markets, we’ ve really connected with those communities to understand how the brand is resonating and engineer any necessary improvement. We’ ve also invested a lot in leadership so we can inspire the collaboration and upskilling needed across our teams to meet the demand of the growth.
“ At the moment, we’ re right in the middle of our Western Canada expansion. We’ ve seen some rapid growth over the last couple of years where we’ ve entered new markets, and the customer response has been tremendous. Our model is built around discovery; our stores are like treasure hunts for our customers where they’ re able to find value that they wouldn’ t expect.”
New brand
When discussing the driving forces behind the company’ s 40 years of success, Jon echoes a similar sentiment:“ It all comes down to grit, ingenuity, and keeping an open mind. There’ s a lot of challenges in this business, particularly as we’ re often dealing with items that have either been returned or not sold as the retailer hoped, so it’ s all about taking those challenges and turning them into something that’ s exciting for our customer. Another factor that’ s kept us relevant over the decades is our consistency to the mission. We’ re always trying to help people to stretch their dollar further and remain agile with that; that’ s really benefitted us in our expansion into Alberta as well.”
From cleaning products to electronics, toys, candy, toiletries, and even designer brands, BBOS is a shopper’ s paradise – a literal one-stop shop for the greatest deals. What makes the in-store experience particularly great for its customers – as Matt and Jon highlight – is BBOS’ emphasis on surprise; shoppers never know exactly what they might find. Building on this momentum, the team is also exploring adjacent retail formats designed to serve different customer needs while staying true to the company’ s core value proposition.
One such concept experiments with a more pared-back, no-frills environment, where customers can engage more directly with product before purchase. The approach emphasizes simplicity, reduced handling, and a more self-serve experience, allowing the business to unlock additional value opportunities without compromising transparency or trust.
“ It’ s about meeting customers where they are,” Jon explains.“ Some shoppers enjoy the hunt and are comfortable doing a bit more exploration themselves if it means even greater value. We’ re testing what that experience looks like and where it fits alongside our existing model.”
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