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Unique experiences
Looking ahead, Libertas Brands is focused on extending Fuggler TM beyond traditional plush through a joined-up omnichannel strategy. The FuggClub app continues to evolve as a unique digital trading card platform that allows fans to collect digital assets while managing their physical collections. In conjunction with this, the brand is also excited to launch its new Fuggler TM gaming app called‘ Reckless Runner’ – a fun and equally chaotic game where fans can become their favorite Fuggler TM and race through a series of different environments, tackling many obstacles along the way. By leveraging this omnichannel approach, Fuggler TM goes
beyond a traditional plush brand: it’ s an experience – an immersive world with which kids, teens, and adults alike can fall in love.
“ Fuggler TM is evolving into a fully rounded brand experience,” Mark shares.“ We’ re building long term engagement through products, digital platforms, and complementary content. We have focused on our core goal of‘ playful chaos’ by leaning into character creation, with our Fugglers having unique personalities and attributes with a clear DNA. Our priority for the year ahead is to continue driving newness into the Fuggler TM brand. Our partners at Zuru Toys will launch 160 individual SKUs just on Fuggler TM plush, complemented with over 40 new lines in
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