Retail Merchandiser - Volume 66 Issue 1 | Page 40

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with Trends International is across posters and stickers, whilst Surreal Entertainment offers a host of products across seasonal gifting, car accessories, and home décor. The home electronics and phone accessories category is covered by our partnership with Aduro and RhinoShield, and we also have publishing partnerships with Centum Publishing, Lake Press and Little Brother Books. Globally, we now have over 50 licensees, and counting, on the Fuggler TM brand, with many new licensees to be announced throughout 2026.”
Brand resonance
The‘ Fuggler TM’ name, quite literally, stands for‘ Funny Ugly Monster’, and it’ s easy to see why. Each character has its own distinctive personality and is created deliberately
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