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Retail Merchandiser sat down with Libertas Brands’ Co-Founder and Chief Executive Officer, Mark Kingston, to delve deeper into the vibrant, mischievous world of Fuggler TM and to learn more about how the company is expanding the brand across categories, territories and multiple touchpoints, while staying true to its distinctive DNA. Mark begins by elaborating on the range of product collections that are available across Libertas Brands’ portfolio.“ Libertas Brands owns and controls the Fuggler TM IP and we license it to bestin-class partners across a wide range of product categories,” he explains.“ Zuru Toys is a key partner and will be launching over 200 different Fuggler TM SKUs throughout 2026, including bag-clip plushes, the core 9” plush, our Bigg Fugg range, the Fuggler Max construction range, and an assortment of pet toys under its very own‘ Bonkers’ brand.”
Collectible figures are another fast-growing pillar for the brand.“ Our global exclusive partner in this space is the fast growing and nimble toy company, PMI Toys. They have developed a strong lineup of 2.5-inch collectible figures and keychains that come in blind bags as well as in open formats, along with a range of hugely successful motion activated‘ Farting Fuggler’ figures and Fuggler TM squishies. Furthermore, our global partnership with Hunter Price International covers additional product categories such as stationery, novelty gifting, health and beauty, homewares, games, and puzzles.
“ We also have an exciting new Fuggler TM‘ Deluxe Puppetronic’, coming from the innovative team at Wow! Stuff, along with costumes from Spirit Halloween and apparel and accessories from Difuzed, Isaac Morris, Poetic Brands, and The Jacob Company,” Mark continues.“ Alongside that, our partnership
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