____________________________________________________________________________________ American
Pet Nutrition
Ryan reveals the company’ s approach to securing large retailer relationships is recognizing who APN is and who it competes with, especially as it has much lower advertising and promotional budget in comparison to larger brands.“ Shelf space at retail is limited and very competitive,” he shares.“ Sometimes it can be challenging for us to even secure a meeting with the buyer at a key retailer. When we get the opportunity to tell our story, we must provide a compelling case for why they should take a chance on a smaller company like APN – this is where we rely heavily on syndicated market data to show how our products perform. For the past several years, we’ ve been the fastest growing premium pet food in the grocery channel and we’ re extremely grateful to the retailers who took a chance on us in the beginning.”
Growth mindset
Considering its impressive growth within the grocery sector, APN has implemented internal processes and strategically developed systems that can be highly automated, helping the business cope with expansion and scale easily.“ We partner with some of the best external supplier, manufacturing, broker, and logistics teams that have helped support our growth,” adds Ryan.“ Most importantly, we have an amazing team with a lot of CPG experience, and the growth of APN is driven by a highly experienced team. I am proud to lead such an incredibly talented and resourceful group of people. While we do experience some growing pains here and there, we are well positioned to handle the growth- in fact, we welcome it!”
APN has full support of the Behnken family who have shared equity ownership with the entire team, which Ryan says has
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At Morris Packaging, we partner with American Pet Nutrition to create packaging that looks great on the shelf and treads lighter on the planet. Our team focuses on innovative materials, high-impact graphics, and reliable supply to keep premium pet foods protected, visible, and ready for every aisle.
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