________________________________________________________________________________________ Artificial Intelligence
I call this shift Algorithmic Intimacy: the moment when AI agents learn not just what customers have bought before, but what they aspire to- delivering a level of personal relevance traditional digital commerce could never achieve.
American retailer Target recently announced it was bringing holiday shopping directly into ChatGPT, allowing customers to search, add to cart, and purchase through conversational AI. While this is fairly basic and it is still early days, it’ s a move that signals a fundamental change in how people want to discover products today.
As Christmas shopping pushes product discovery, personalization and decisionmaking to their annual peak, Target’ s move shows the first real signs that AI is beginning to shape not just what people buy, but how, where and why they buy it.
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