EFG Housewares ______________________________________________________________________________________________
as another testament to EFG Housewares’ adaptability and operational efficiency on an international scale.
“ West Africa has a very cyclical export in that you’ ll get a very busy two to three years, and then you’ ll get a lull, and repeat. Right now, we’ re right in the middle of those busy years,” Mike comments.“ There’ s always extra risks associated with supplying to West Africa and a lot of hoops that you have to jump through, but our export business is doing a phenomenal job.”
Despite the onslaught of macroeconomic challenges that continue to sweep the retail industry, EFG Housewares remains wellpositioned for a bright future. Armed with an ever-expansive product range and a loyal consumer base, the company will remain at the forefront of retail royalty, upholding its stellar reputation as a one-stop shop for everything a private or commercial customer could ever want and need.
“ Next year marks our 50th birthday, so we’ re certainly going to do something to celebrate; we’ ll put a greater focus on that once Christmas is finished,” Mike reveals.“ We’ ll continue to push our Super Sunday promotions because our customers love them, and we’ ll just continue to stay busy within the sector we’ re in. We’ ll need to keep our eyes on the rising costs, but we’ re going to invest heavily into our ecommerce division to drive that further.
“ The owners of the business are very excited about what’ s to come next,” Mike says, concluding our interview.“ Nobody is resting their laurels here.”
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