Retail Merchandiser Volume 65, Issue 4 | Page 80

Transformin

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lives daily

The magic of Goodwill- turning simple acts of giving into opportunities that change lives

While known for its network of retail operations and network of donation centers, Goodwill Industries of the Chesapeake, Inc.( GIC) is far more than just thrift shops. Since 1919, this non-profit has provided job training, career services, and employment opportunities to individuals with disabilities or those facing barriers to employment. As Lisa Rusyniak, President & CEO, explains:“ We’ re not only a retail network, but also a leading provider of workforce development and social services across Maryland. What makes our model so special is that the revenue from donated goods directly supports our mission. That mission, which has never changed in all these years, is to help people overcome barriers to employment and achieve independence through the power of work. It’ s simple, but incredibly powerful.”

The retail stores are often the most visible part of Goodwill, but as Lisa notes, its scope of work goes much deeper.“ When you walk into one of our stores, you’ re not just shopping- you’ re investing in someone’ s future. The shops not only provide the revenue that sustains our mission but also act as real-world training environments. People in our programs can gain handson experience in customer service, merchandising, logistics, and management. That experience is invaluable, because it gives them the confidence and skills to succeed in the broader workforce.”
One standout program is The Excel Center.“ The Excel Center is Maryland’ s first and largest adult high school, which gives adults the opportunity to earn an actual high school diploma- not just a GED- along with industry-recognized certifications. Employers often view diplomas and certifications as stronger indicators of readiness for the workplace,” says Lisa, as she details what sets it apart.“ We offer flexible scheduling, oneon-one coaching, and support services like childcare and transportation, which are critical for adult learners balancing family and work responsibilities. One of our first graduates said she never imagined she’ d be able to walk across a stage in a cap and gown,
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