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Whisker manufacturing plant.“ Over the last five years, we have invested nearly $ 20 million into our manufacturing facility in Juneau, Wisconsin. This factory now spans approximately 250,000 square feet. Additionally, we have 50,000 square feet dedicated to our headquarters in Auburn Hills, Michigan, which houses everything we need to support our operations, including our R & D department, R & D lab, corporate staff, engineering space, photo studio, video studio, and more,” he informs.
With 2025 approaching its end, Jacob shares insights into Whisker’ s priorities for the upcoming months.“ As we prepare for the next chapter of our business, we are excited to introduce the new Whisker. com, which is becoming the central hub for everything Whisker – where all our products, stories, commercials, campaigns, and more come together in one easy-to-navigate destination.
“ We will gradually evolve our primary e-commerce experience from Litter- Robot to Whisker, marking a significant change after 25 years. This comes as we
recently launched the next generation of our products, with several new inventions to follow. Additionally, we will continue our international expansion into the second half of the year. Manufacturing readiness is also a priority as we prepare for the continued growth and acceleration of our manufacturing capabilities. As we have quickly built our engineering team, integrating such a large number of new members requires a period of adjustment. It is essential for everyone to learn how to work together, which is a key goal for us as a business,” he concludes. ■
www. whisker. com
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