Retail Merchandiser Volume 65, Issue 4 | Page 17

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Fashion
The need for flexibility and agility
Competing today demands new ways to source, fulfill, and deliver value to customers beyond price alone. Retailers that embrace flexibility and agility are uncovering new paths to growth- building more diverse supply chains, creating differentiated offerings, and ensuring dependable fulfillment experiences.
Ultimately, the smartest retailers see this moment for what it is: A fresh opportunity to turn complexity into a competitive advantage. ■
Blaine Nielson www. rithum. com
Blaine Nielson is President of Retailers at Rithum. Rithum( formerly CommerceHub and ChannelAdvisor) is one of the industry’ s most influential and trusted commerce networks, helping brands, retailers, and suppliers work together to deliver third-party( 3P) commerce experiences. More than 40,000 global brands trust Rithum to grow their business across hundreds of channels, representing over $ 50 billion in annual GMV. Rithum processes an average of 2.4 billion transactions every day for retailers like Best Buy, Adidas, The Home Depot, and more.
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