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 carriers and modes, ensuring flexibility and access to capacity even under pressure. Through our proprietary SheerExchange integration platform and our TMS, clients benefit from shipment visibility, predictive alerts, and proactive disruption management. We monitor accessorial charges and negotiate competitive rates, which helps clients avoid surprises during peak periods. Our managed transportation experts serve as an extension of client operations, ready to adjust routing, expedite shipments, or solve problems on the fly,” he says.
 As part of its focus on improving efficiency and reducing bottlenecks during peak periods, Sheer Logistics recommends specific technologies and processes to its customers. Nick provides an overview of these technologies and their impact.“ By combining our SheerExchange integration platform, advanced TMS, and dock scheduling tools with proactive planning and carrier diversification, we effectively help retailers avoid bottlenecks during peak season. Through this approach, shippers are empowered to flex capacity, stay visible, and keep shelves stocked, even when demand surges.”
 If I had one key message to share, it is that 4PL and managed transportation services are no longer exclusive to Fortune 500 companies; they are now more accessible and impactful than ever for midmarket shippers
 Helping retailers scale operations quickly to meet peak demand is an important component of Sheer Logistics’ solutions. To understand what this looks like in practice, Nick sheds light on a recent case study.“ Scalability is a key advantage of the 4PL and managed services model. At Sheer Logistics, we enable retailers to scale rapidly during peak times by combining flexible carrier access, swift technology integration, and dedicated support teams. With SheerExchange providing real-time visibility and control, our clients can quickly add capacity, re-route freight, and meet demand without missing a beat. While we have numerous examples of empowering and supporting our clients, a few truly stand out. For instance, one of our clients is a leading and fast-growing global producer of natural, raw and grain-free pet food. Their product line requires a mix of truckload, refrigerated truckload and LTL services. As their domestic and international business expanded at an impressive rate of 20 percent annual growth, they sought a partner that could provide freight management services, as well as the technology, expertise, and strategic solutions necessary to reduce costs, gain visibility, increase efficiency and mitigate risk. By deploying our TMS, the SheerExchange integration platform, and managed transportation services, we delivered the visibility, agility, and scalable savings that support their ongoing growth,” he highlights.
 Next, Nick discusses the ways in which Sheer Logistics integrates different fulfillment channels to ensure a seamless customer journey.“ We integrate all fulfillment channels, including stores, distribution centers, e-commerce, and wholesale, into a single ecosystem through our SheerExchange platform and TMS. This integration allows retailers to deliver a consistent and reliable customer experience across all channels, with the visibility and agility to adapt in real time.”
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