Retail Merchandiser Volume 65, Issue 3 | Page 99

______________________________________________________________________________________________________________ Kelli
’ s
Another offshoot is Lucky Stitch, Kelli’ s in-house embroidery service, which offers customized apparel and hard goods, expanding the company’ s ability to serve diverse merchandising needs.
The road ahead
Looking forward, Kelli’ s is investing in systems and technology aimed at improving operational efficiency.“ We’ re upgrading infrastructure to ensure we remain costeffective while continuing to deliver best-inclass service,” Mike reveals.
Channel diversification is also central to the company’ s strategy. Whether through distribution, direct-to-store programs, retail management, or customization services, Kelli’ s is focused on delivering comprehensive solutions that empower retailers to succeed.
its reach to include hotel boutiques, airport stores, casino retailers, and independent pharmacies. Strategic growth has come both organically and through the launch of new divisions.
Kelli’ s connection to hospital gift shop operations runs deep. Owners Mike and Lori Cohen pioneered the outsourced gift shop model back in 1982, growing the former company to 152 stores across 23 states before exiting to focus on Kelli’ s. With decades of unmatched expertise in this niche, few, if any, know the hospital gift shop business better. When the couple’ s son recognized an opportunity during the Covid-19 pandemic, the decision to reenter the hospital retail space felt like a natural evolution. That insight gave rise to Cloverkey, a retail management division that now operates over 38 hospital gift shops across 14 states.“ During the pandemic, several hospitals approached us about taking over their gift shop operations,” Mike explains.“ That opened the door for us to return to retail management in a meaningful way.”
The Kelli’ s difference
Kelli’ s offers an assortment of over 5000 products across key categories from more than 500 vendor partners, but provides streamlined ordering, allowing customers to purchase via a single order, one invoice, and one shipment. With flexible purchasing and fast shipping options, Kelli’ s offers an excellent all-round customer experience.
“ Our mission is to be the easiest, most reliable, and most complete supplier for gift shops in the US,” Mike concludes.“ Whether supporting a single location or a multistate chain, we’ re committed to helping our customers succeed, with speed, flexibility, and follow-through.” ■
www. kellisgifts. com
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