AUTHENTIC, MEXICAN DISHES
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“ Our priority is to provide a safe and enjoyable break for all road users, whether they are families, HGV drivers, commuters, or leisure travelers. We pride ourselves on
our carefully curated mix of well-known food and drink brands, clean and well-maintained facilities, fueling options, extensive EV charging and other key amenities. Customer experience is always front and center; we invest in providing welcoming architecture, landscaped outdoor areas and in using digital feedback tools to ensure we’ re constantly listening and improving,” he elaborates.
Extra MSA operates a landlord-tenant model; a strategy that sets the company apart from other motorway services
operators. This means that as well as partnering with much-loved brands such as McDonalds, M & S and Greggs, it is also the only operator that can bring in non-franchise brands such as Nando’ s. benitos. co. uk
AUTHENTIC, MEXICAN DISHES
Fire your senses and feed your soul. Authentic family recipes and traditional Mexican hospitality runs through our team and our restaurants. Drop in for a quick but flavour-packed lunch, a feast to fuel your journey or a classic margarita, fiesta-style.
“ Opened in 2020, Leeds Skelton Lake is a landmark site for us,” Ross continues.“ It’ s widely regarded as one of the most environmentally conscious MSAs in the UK. The design incorporates extensive natural landscaping, a sustainable green roof, and a lakefront setting that connects visitors with nature. The building uses high levels of natural light and is designed with energy efficiency in mind. We also offer a wide range of EV charging points, with plans to further extend our partnerships with both IONITY and Gridserve across the next year, helping to support the shift to cleaner transport.
“ We wanted to make sure that Leeds Skelton Lake was truly embedded in the neighboring community, so have collaborated with local suppliers to run a series of free-to-attend events for children in the school holidays, featuring face painting, photobooths and seasonal arts and crafts. It’ s been great to welcome people from near and far, and the reception to these events has been fantastic.
“ Our landlord-tenant model allows us to take a highly considered approach to retail partnerships, giving us a choice of both franchised and non-franchised brands to ensure we can cater for a wide range of tastes and dietary requirements – as well as time constraints, from grab-andgo outlets to sit-down restaurants. We work closely with all our brand partners to ensure each site reflects both national demand and local preferences. German Doner Kebab( GDK) first opened at our Baldock site in 2023, and the reception was so amazing that we decided to expand our partnership by opening sites at Cambridge and Peterborough. Customer feedback is hugely important to us, and through partnerships such as Reputation, we’ re able to track our feedback in real time, ensuring that we can continuously improve our offer.
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