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Built on four decades of success, Tiger Feet reboots and rebrands with investment into people, technology, and a newly expanded product portfolio. With an established presence across the UK, the company is now working with Ardenton Capital to take on new markets. As Chief Executive Officer, Akhtar Zahid, begins:“ The company was founded in 1984, as a cash and carry wholesale service, providing nonfood products to a variety of newsagents and convenience stores. This resulted in a network of branches around England, Wales, and Ireland, covering mainly greeting cards and stationery.“ Having seen a lot of success in this area, the business soon moved on to designing and manufacturing its own range of cards and gift wrapping, as well as presents, pens, and paper. In 2019, Tiger Feet was purchased by Ardenton Capital, who have continued to invest in its ongoing success.
“ I joined the company in 2023. My job is to grow our national presence and maximize value for customers and stakeholders alike. Today, we are the largest wholesaler of party and gift products in the UK and Ireland.”
Keeping UK retailers stocked with all the celebratory essentials, Tiger Feet offers greeting cards, goodie bags, gifts, and more. As Akhtar details:“ We operate in the party and gifting categories- supplying everything you need for a party, anniversary, or occasion.
“ Cards are still our major revenue contributor; however we also offer a variety of other items. These include gift bags, roll wrap, glassware, ornaments, notebooks, craft supplies, and party decorations. We’ ve diversified our offering in recent years, to include both third-party products and our own Tiger Feet party and gift ranges.”
In August 2024, Tiger Feet underwent a major rebrand. This marked the beginning 72