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include jerkies, organic jerkies, and functional jerkies designed to enhance digestion, joint health, and coat care. One of our most successful offerings is our chips line, which features single-ingredient dog treats that are very crunchy. Among these, the chicken chips made entirely from chicken breast are by far our best sellers, as they provide a natural and satisfying crunch that dogs love. In any new store we open, about 50 percent of what we sell comes from our proprietary line, while the other half is from brands that share our values,” Ricardo explains.
Better service
To support the growth of its private label brands, Woof Gang has recently built a distribution center.“ It was essential for us to control our distribution to provide a better service to our franchise owners. Relying on traditional retail distribution for pet products comes with limitations that are not necessarily beneficial for our store owners, such as minimum order requirements and freight costs. The goal was to supply franchise owners with our private label products, as well as other brands we carry, directly from our distribution center, thereby simplifying their operations and reducing costs. Additionally, the distribution center is crucial for our growth as a brand, allowing us to improve our store owners’ daily management, offer better pricing on products, and enable them to focus more on creating personalized experiences for customers rather than navigating complex purchasing and logistics. Besides, working with thirdparty distributors often incurs additional costs that we were
able to eliminate by handling our own distribution. This allows us to pass on those
savings to our franchisees. It is also worth noting that the service levels from these distributors may not always align with our standards, making our distribution center all the more important,” Ricardo emphasizes.
Continued growth
As we move through the latter half of 2025, Woof Gang is busy working on some exciting new products and locations, which Ricardo tells us more about.“ This month, we launched our first line of shampoo and grooming products, which we’ re incredibly excited about. We also introduced a highquality freeze-dried product line, which I love giving to Lily. Beyond its convenience, it is packed with nutritional benefits, making it an exciting addition. On the growth front, I anticipate this year will be huge for us,
get your paws on them! info @ k9granolafactory. com 800-320-6734 k9granolafactory. com
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