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Situated in the Caribbean Island of Trinidad and Tobago, Excellent Stores is a company that truly lives up to its name. Operating across four retail outlets – an online store and three brick-and-mortars – Excellent Stores has established itself as the country’ s leading variety retailer, stocking over 30,000 SKUs across its own brands and the industry’ s biggest names, including Black and Decker, Berlinger Haus, Danone, Lego, Nautica, Neutrogena, Samsonite, and Sterilite.
Enriched in history, the business’ backstory is one defined by family, fervor and hard work. The journey began back over 60 years ago with a young Chinese immigrant named Siu Joy Chong – a man armed with a courageous spirit and a dream. In 1937, Siu Joy Chong embarked on a 10,000-mile journey across the world, leaving the rural village of Chung
Shan in Guangdong, China, to seek new horizons in Trinidad and Tobago. Fast forward 21 years, Siu Joy Chong and his wife, Hong Ling, founded the very first Excellent store( registered as a sole proprietorship under‘ Excellent Trading Company’) in Port of Spain in 1958. Following the company’ s acquisition of F. W. Woolworth & Co in the 1980s, Excellent Stores, now incorporated, has since grown into a retail powerhouse recognized for excellence, innovation and superior supply chain management.
Today, the company is led by Chief Executive Officer Alex Siu Chong, the grandson of Siu Joy Chong, and the business continues to flourish. Retail Merchandiser recently sat down with Alex to learn more about Excellent Stores’ pursuit of greatness and find out what’ s in store for the company’ s future.
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