__________________________________________________________________________________________ Raceway
Car Wash
Value-driven growth
As our conversation closes, Josh turns his attention to what’ s next for Raceway.“ 2025 will be more of the same as we’ re looking to aggressively grow through strategic acquisitions, and we have a few in the pipeline as we speak,” he explains.“ Our overarching strategy is always to convert our guests to members, so we’ re looking to invest in enhancing our guest experience and keeping our team members safe on site. We’ ve made the transition to being cashless to increase both safety and throughput, and we’ re exploring a large investment in license plate recognition technology, which would further increase throughput and enable us to get specific information about a guest’ s car.
“ Overall, it’ s all about driving value for our guests and expanding our services to a wider geography. In our company-wide meeting at the end of 2024, we shared our big hairy audacious goal, or BHAG, which is to reach 200 stores in the next five years. We’ d like to grow our membership to around 5000 people per store and we’ re currently on a great trajectory to reach these goals.
“ However, to do so, we need great people to foster a culture of trust and build long-term relationships with guests,” Josh concludes.“ We believe that by looking after our employees and providing opportunities for growth, they will in turn take care of our guests and the financial returns will come naturally over time.” ■
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