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Having also acquired Marvel Car Wash( Marvel) in December 2024, we ask Josh to share more details on how this acquisition has impacted overall operations.“ There’ s a lot of potential for us to grow our footprint in Texas, and we’ ve grown by around 200 percent in Texas over the last year alone,” he says.“ Marvel was part of this strategy, as the demographics are perfect with plenty of cars in the area. We always look for sites that supplement existing locations and drive scale in an area in which we’ re already operating.

“ Ideally, we want our car washes to be easily visible and accessible so that we can effectively manage traffic throughput. We also look to support the community and enhance our value proposition, especially for members. Memberships can be redeemed at any location, so by adding more stores in one geography, we can provide greater value and flexibility for our members.”

From guests to members

When it comes to services, Raceway emphasizes quality, care, and guest experience.“ I guess we’ re sort of a onetrick pony,” Josh laughs.“ We offer four different packages from a base wash up to a premium wash with waxes and other features to make the cars pop and shine. We also provide free vacuum services and some of our locations offer a full service where our employees also do interior cleaning work and detailed services.

“ Our priority is providing best-inclass services that leave guests feeling happy and ideally, they then take out a membership with us. Membership is a key element of our sustainable growth strategy, and it also offers great value for our guests. We began focusing on memberships in 2019, which was an inflection point for us, as we had really bad rain in the Southwest,

National Study Shows Consumers Want Brands They Trust Source: ICA / NCS Consumer Study, Dec 2024

Contact NCS Today to Learn More | sales @ ncswash. com • ncswash. com • 844-627-9274

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