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They produce designs suitable for each engagement, within the remit of: Rethink, Reduce, Reuse, and Recycle,” Steve confirms.
In keeping with its tech-forward approach, Innomark Communications has also integrated artificial intelligence and automation into its operation, as Steve affirms:“ We’ ve been prioritizing automation at the plant level for the past few years. This includes auto-cartoning equipment that nearly quadrupled the speed of our glueing lines in our packaging facility, as well as continuous feed components in our printing and fabrication departments.
“ On the other hand, AI is being used most heavily in our design efforts. On the content side, AI has been an invaluable tool for inspiring and storyboarding the flow of podcasts and videos. It helps us map out ideas more efficiently, ensuring that our narratives resonate with the intended audience.
“ For visuals, we’ ve used AI to create dynamic product photography backgrounds, enhancing the appeal of our shots. We’ ve also been adding or removing elements within existing photos- to either extend the frame or refine the image to fit specific needs.”
Human connections
Combining smart technology with a people-centric ethos has allowed Innomark Communications to thrive, as Steve outlines:“ The enhancement of our Retail Without Boundaries team in Pittsburgh is making a big impact for our clients. This group of experts oversees each client’ s unique manufacturing journey and drives solutions that fit the budget and meet the customer’ s goals.
“ Early engagement with the client for each project is a significant component
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