Beyond Retail ___________________________________________________________________________________________________
Alison Nieuwoudt
Beyond Retail’ s portfolio also includes its own label brands: Butler & Rose, Vellamo, Harbour, Brenton, Drench, and Elite Heat. To learn more about the company’ s evolution and its current successes, we speak to Alison Nieuwoudt, Finance & Operations Director.“ Beyond Retail was established in 2011 and began by selling bathroom and kitchen taps via our first website, Tap Warehouse,” Alison begins.“ The site gradually evolved to sell additional products like kitchen sinks, affordable bathrooms, and accessories like mirrors, toilet roll holders, and extra finishes that make a bathroom aesthetically pleasing.
“ In 2016, we launched the Drench website, which has more of a design-led feel with gorgeous imagery and an abundance of ideas and inspiration. We have over 10,000 products on the site, many of which are available for next-day delivery, which consumers are increasingly demanding. Above all, the Drench brand prides itself on offering luxury products at affordable prices.
“ Also in 2016, we launched our third website, Only Radiators, which sells heating products like radiators and heated towel rails. However, it’ s not just about selling high-quality, functional products, but understanding these items have aesthetic benefits and should be made as beautiful as possible. Again, we offer a wide selection of options that cater to a range of individual styles and tastes, adding to the look and feel of our customers’ homes.”
As Alison explains, Beyond Retail emerged in 2011 at a transitionary time for the market in terms of products becoming available to order online. The company continues to provide shopping experiences more akin to the expert service of a showroom, yet from the comfort and convenience of the customer’ s home. Whereas many people were hesitant to purchase big-ticket items like bathroom suites online, consumer behavior is constantly changing as the concepts of immediacy and convenience
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