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this category while remaining true to our
principle of simplicity and ease of installation. The range has expanded significantly for 2025, and we are excited about the partnerships we have which will help make installation easy and low cost for customers.”
Brand collaborations
The company also collaborates with leading brands to bring new designs and collections to market.“ We’ re thrilled to announce the launch of an exclusive collection of gorgeous blinds and curtains in partnership with the legendary London design studio, Liberty,” Nick reveals.“ Liberty is famed for its directional design and celebration of craftsmanship built on its founder’ s legacy to seek out the new and beautiful. Having worked with Liberty’ s dedicated in-house design team, we’ ve created a stunning collaboration that customers can dive into, from an adventurous and elegant range of pattern work to an eclectic mix of statement florals, scrolling landscapes, and zoological marvels.
“ We are also delighted to share our very recent partnership with Disney, bringing the enjoyment and escapism of Disney to homes. All your favourite characters are available with these beautifully coloured classics. Exquisitely made in sumptuously soft fabrics and practical finishes, customers can invite character into their homes.”
When it comes to ESG, the company takes a holistic approach to sustainability.“ We’ re very aware of the environmental impact that comes with running an e-commerce business, especially with global logistics in the mix. While we’ re actively exploring ways to reduce our carbon footprint across the supply chain, we are also focused on the positive impact of our products.
“ Our thermal blinds, for instance, play a direct role in improving home energy efficiency, helping to retain heat during the colder months and block excess sunlight in the summer. The British Blinds and Shutters Association( BBSA) recently released statistics showing that solar shading can reduce internal temperatures by up to 19 degrees Celsius in the summer and reduce heat loss through windows by up to 33 percent in the winter, meaning less reliance on central heating and air conditioning. While this benefit is often overlooked, it’ s incredibly powerful, especially when scaled across thousands of homes. For us, it’ s about combining thoughtful design with real-life function to create solutions that are not only beautiful and easy to use, but also help our customers make more energy-conscious choices at home.
“ From a community perspective, we’ re delighted to sponsor The Duchenne Dash this year, an annual 300km 24-hour cycle ride between London and Paris raising funds for the rare and fatal genetic disease Duchenne Muscular Dystrophy. I’ m taking part for the
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