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Northern
Reflections
As 2025 marks Northern Reflections’ 40th anniversary later in 2025, we ask Maryann how the company plans to celebrate such a significant milestone.“ Forty years is certainly a proud moment, and we will, of course, mark it with some key events,” she reveals.“ We’ re hosting a huge party in our first store in Guelph for our customers and employees, but we’ re also introducing a very special collection inspired by our heritage. There are several surprises happening across the country too, so keep an eye out for those.”
Brand connections
2025 has already seen significant change for Northern Reflections, as the business was acquired by Putman Investments( Putman) in January.“ As a Canadian investor, Putman has allowed us to stay true to our roots while also strengthening our commitment to quality,” Maryann reflects.“ The acquisition has also opened new doors for brand awareness in new audiences as Northern Reflections can collaborate with Putman’ s other brands.“ We already have two collaborative collections underway for this year. Firstly, we’ re creating a special, brand-new baby collection for Babies R Us, part of the Toys R Us group. The collection, named NR Littles, introduces the trusted quality and craftsmanship of our women’ s apparel to the children’ s apparel market. We’ re also creating a unisex collection, NR Unisex, for Sunrise Records. This includes casual and comfortable clothing like sweatpants, sweatshirts, and hoodies, infusing our original concept of comfort to create a collection within a new market for us.”
Turning to the future, we ask Maryann where she envisions the brand in five years’ time.“ I’ d like to see Northern Reflections maintain a strong financial foundation that will allow us to evolve for the future without losing sight of our heritage and loyal customer base,” she explains.“ We have an opportunity to become a truly
multi-generational brand, growing with existing customers but also introducing new ones. In terms of Putman Investments, I’ d like Northern Reflections to become the apparel hub for the group, building strong relationships with our sister banners and staying true to our quality principles.
“ We’ ll continue to refine our product range and enhance the in-store experience to ensure our customers feel connected to the brand,” Maryann concludes.“ We remain committed to delivering the exceptional products we’ re known for, balancing tradition with growth to ensure we can continue to celebrate milestones like our 40th anniversary this year. Northern Reflections is a unique spirit of Canada, and we invite everyone to be part of our journey.” ■
www. northernreflections. com
Green Jeans Canada
Pleased to be a valued partner with Northern Reflections and congratulate them on their continued growth and success.
1420 Rue Beaulac Saint-Laurent, Quebec H4R 1R7 Canada Email: info @ wgreenjeans. com
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