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CRIMPiT
“ In terms of influencers, we had several individuals in mind to target and one of our five-year goals was a post from Mrs Hinch, who posted a video of the product just three months after our launch,” Mike recalls.“ When Mrs Hinch posted, we operationally broke; our website crashed in seven seconds, and we went from an average of 200 orders per day to 20,000 orders on the day she posted.
“ In our early days, we manufactured in China, but we quickly realized we were constantly chasing our tail for stock and struggling to get issues resolved. We decided to move manufacturing to the UK and establish a distribution network to ensure our infrastructure could cope with further growth. Currently, all our UK products are manufactured in the UK in Stockport, and products for the US market are made in Louisiana.”
From speaking with Mike, it’ s clear to see his passion and dedication for growing
CRIMPiT across the UK, Europe, and the US.“ This year we’ ll continue to push expansion in the US, and as we adapt to this market in terms of resources, we’ d like to open some retail doors there by the end of the year,” he says.“ Product innovation is also key, and we have two new products launching in 2025, so look out for more details as the year goes on. We’ re also building two more film studios to ensure consistent high-quality content production.
“ Further afield, I’ d like to see CRIMPiT doing more of the same but hopefully on a much bigger scale,” Mike concludes.“ We’ ll not only continue bringing innovative products to market but also expand beyond our current markets and adapt to new trends and preferences.” ■
www. crimpit. com
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