Retail Merchandiser Volume 65, Issue 2 | Page 45

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CRIMPiT

Snacks

LiKE NO OTHER

From 4am sandwiches to viral snacking sensation, CRIMPiT is building a community across the globe

Most of us tend to eat the same meal variations on a rotational basis, constantly searching for new ideas to shake up our meal plans. That’ s where CRIMPiT comes in; creating innovative kitchen gadgets that change how we think about everyday items like wraps, tortillas, and sandwiches, CRIMPiT is taking the UK and now Europe and the US by storm at just three years old!

With extensive digital marketing experience, co-founders Mike Harper and Ian Critchlow have grown the business significantly over the last three years through a focus on social media. Mike joins us to elaborate on CRIMPiT’ s journey so far.“ We wanted to bring new ideas to the market,
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