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since the pandemic, we have noticed a surge in the pursuit of natural health, as individuals seek to reclaim control of their own health and rediscover a sense of freedom within their bodies. At Vivobarefoot, we truly believe that the essence of this movement lies in reconnecting with nature, a sentiment shared by a growing number of people. In many ways, the pandemic has catalyzed this movement alongside rising skepticism towards big pharma and the use of toxins in large-scale agriculture. People are becoming more discerning, realizing that artificial interventions in nature are detrimental to both the planet and human health. Consequently, they are embracing natural remedies to be healthy again, spending time outdoors, basking in the sunlight, and adhering to natural rhythms. Moving naturally is also a part of that, making going barefoot an integral component of the natural health movement. Grounding our feet on the earth is the ultimate form of connection with nature, whereas wearing bulky, padded shoes literally disconnects us from the natural world. This movement is happening all over the world, notably in America and Europe, particularly in countries like Germany, Scandinavia, Austria, and Switzerland. It is also gaining traction in China and Southeast Asia, with our business
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