WALK ON THE WILD SIDE

Galahad and Asher Clark, two seventhgeneration cobblers, established Vivobarefoot in 2012 with a fundamental insight: barefoot footwear is regenerative to human health, especially for people living in‘ civilized’ societies wearing regular padded shoes. More than a simple business motivated by profit, Vivobarefoot embodies a state of mind and ideology. The company’ s products are crafted to bring humans closer to nature, with the belief that proximity to the natural world fosters its conservation, as aligning to natural systems stands as the only real model of sustainability. Vivobarefoot’ s journey in the retail sector is one of healthcentric innovation, sustainability, and advocacy for the virtues of barefoot shoes. Retail Merchandiser had the privilege of speaking with Galahad, CEO and Founder, to learn more about Vivobarefoot’ s product lines and dedication to environmental stewardship.