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and research-led product development organization.
“ When researching our customers, our sales data showed that we don’ t sell many couches, armchairs or sofas, only large format sectionals. So, we’ ve just announced that we’ re moving into couches, sofas, loveseats and armchairs with this new invention called EverCouch, which is a modular, shippable design much more fit for smaller spaces and urban living.”
At its core, however, Lovesac is determined to be a force for good, shining the spotlight on the love it extends to its customers, vendors and the environment.
“ As a company that only makes a few things, we hold our vendor relationships really dear,” Shawn asserts.“ We have this philosophy at Lovesac that“ We can all win together”. It’ s one of our core values. It’ s an extension of conscious capitalism; all stakeholders can win when you’ re working with transparency, honesty, integrity, and lots of love. It really comes back to our ultimate core value: Love Matters. We’ re hanging it above our door, wearing it on our sweatshirts, putting it out into the world. It can be hard as a business – you hire, you fire, you run a profitable, sustainable organization, but you try to do it in good conscience with all the love that you can.
“ We’ ve also recycled and repurposed over 300 million plastic bottles and counting because all of our upholstery fabric is made from 100 percent recycled bottles. We’ re very proud of that. But the reason why we don’ t lead with that in our marketing is because its small news. The big news is that we are putting objects into the world that are designed to function for decades, built to last and designed to evolve. It’ s really satisfying for people who made that investment with us years ago. They can upgrade, change, trade in and trade up to create this circular business model that is the ultimate embodiment of true sustainability. We think it’ s revolutionary.” Amidst a tumultuous climate and all of the challenges facing the industry, Lovesac’ s dedication to doing good is truly inspiring. Concluding our conversation, Shawn reflects on what makes Lovesac special and offers an insightful message as we move into the future.
“ The simple message is that we will make the things that matter in your life – the big stuff that takes a lot of resources – and we will reinvent them through this‘ Design For Life’ model to try and win your love as a customer with these unique solutions that allow for true sustainability without beating you over the head with guilt. It’ s not about guilt; it’ s about leveraging your own self-interest to make better buying choices. It’ s our stated purpose at Lovesac to inspire humankind to buy better stuff so they can buy less.” ■
www. lovesac. com
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