Sewn from humble roots, Lovesac is the sectional or rather, Sactional, extraordinaire that has taken the furniture industry by storm. Manufactured using the best sustainable practices, Lovesac’ s philosophy is nothing short of revolutionary – one that is defined by comfort, innovation and, most importantly, love. Retail Merchandiser has followed Lovesac’ s journey over the years, but we’ ve only covered a fraction of the story. 2025 marks the 25th anniversary of Lovesac since it opened its very first store in Salt Lake City, Utah, and the company has only continued to flourish since then. Founder and Chief Executive Officer, Shawn Nelson, joins us to discuss the business’ latest innovation and to discuss why Lovesac is not just your average furniture enterprise.