___________________________________________________________________________________________________ Sustainability
companies to make informed decisions, enabling them to continuously improve their efforts towards a more sustainable offering for consumers.
Predictive analytics and advanced algorithms can also be implemented to help haulers monitor the conditions of their vehicles to optimize route choice and prevent potential breakdowns. This means less fuel consumption and vehicle downtime, thereby increasing efficiency, benefiting profit margins, and ensuring a more sustainable drive. Retailers who employ haulage companies implementing such technology will be ahead of the curve in persuading their customer bases of their sustainable product offerings.
One of our major clients, a leading retail chain, has successfully reduced its logisticsrelated carbon emissions by 21 percent in the first year of their partnership with us. This proves the wholly fruitful effect of AI being implemented in the haulage sector in greening the supply chain and in improving sustainability efforts from retailers. It provides demonstrable proof to consumers of the efforts being made to reduce carbon emissions associated with their products through more eco-friendly deliveries.
Going forward, the integration of electric and hydrogen-powered vehicles across the supply chain will help to expedite the transition to zero-emissions vehicles and therefore reduce the carbon footprint of the entire logistics sector. If implemented on a large scale, retailers can be assured that those delivering their goods are doing their utmost to help meet the demand from consumers for ethically sourced products.
As more and more people are making conscious, sustainable purchasing decisions, it is imperative that retailers respond accordingly. The haulage industry can be crucial in helping them meet their green goals and in proving their sustainability credentials to their consumers, who are now prioritizing purchases which align with their own values and beliefs. Given that achieving sustainability across a retailer’ s supply chain operations also means improved efficiencies and considerable cost savings, it seems there is a rather persuasive business case from a retailer’ s perspective in striving for sustainable logistics. ■
For a list of the sources used in this article, please contact the editor.
Scott Robertson www. haulagehub. com
Scott Robertson is co-founder of HaulageHub, the leading digital freight marketplace intended to address the inefficiencies that have traditionally marred the freight sector and to improve sustainability within the industry. The company helps retailers to reduce their carbon footprint by tackling the issue of empty running in the sector, which contributes over five million tons of unnecessary CO₂ emissions annually. Leveraging innovative AI technology, it matches load opportunities to a hauler base of 1500 + firms, consolidates loads, and optimizes routes to green supply chain operations, improve efficiencies, and enhance profit margins.
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