Retail Merchandiser Volume 64, Issue 4 | Page 56

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Loren Sweet , in 2002 , Hal remained heavily involved with the business and showed genuine passion for developing new sourcing models and techniques . In a company statement about Hal ’ s passing , Brentwood described him as an ‘ extraordinary visionary , imagining a new way of doing business without borders .’
Delivering value
The statement continued : “ Hal provided a living for thousands of families both at Brentwood and abroad , and in many cases , for multiple generations . It is a large and extended family made closer by the qualities he instilled in us and the character he stood for . We will miss his vision , his friendship , his stewardship , and his smile , and we are grateful for what he brought into our lives .”
The business offers the largest selection of decorative pillows available in the industry , from designer collections and private label services to its own Brentwood collection . As one of very few ‘ impulse ’ categories within home textiles , decorative pillows are a vehicle to introduce patterns , colors , and shapes to the home , and as such , Brentwood can create virtually any size , shape , fabric , and color design , with a selection of fills to choose from , including conventional polyester and down alternatives .
Brentwood ’ s portfolio of outdoor products is equally impressive , including all aspects of the outdoor pillow market . The company supplies over a dozen national retailers with a variety of shapes and sizes of outdoor pillows , as well as replacement cushions , bean bags , outdoor floor cushions , wicker cushions , and pool toys . Customers can choose from a range of fabric blends , weights , and UV treatments , many of which also provide soil and water resistance .
Quality is the core principle upon which Brentwood functions . Pillows are a fashion statement within the home interior , providing customers with the joy and satisfaction of value . Defining value as a combination of price , durable construction , and quality components , Brentwood implements industry-leading practices in cross training , transparency , and quality control to ensure its sourcing and trading processes are providing value to the overall operation .
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