DXL Group ________________________________________________________________________________________________________
We also hope to develop this into a solution that could be utilized in the home of the customer with a smartphone and an app ,” Harvey adds .
One of the challenges the business faces is geographical limitations , as Harvey explains : “ Recent survey data has shown that 44 percent of consumers don ’ t shop with us because there is no store near them . As well as continuing to open new stores – between eight-to-ten in the next year – utilizing technological solutions will also help overcome this challenge .” Having a system which can provide detailed and accurate measurements from home would eradicate the inconvenience of having to return online purchases that don ’ t fit well .
Another advantage of having streamlined systems in place is it frees up store associates to provide a richer and more meaningful service . Harvey outlines the effect this has . “ It means we are able to create community . We have bar stools around the central island for people to congregate and share . Guests will come to know store associates by name because their experience was so positive that they come back time and again . It ’ s not uncommon for associates to be invited to customers ’ weddings and events . Our store net promotor score reflects this , currently sitting at 80 percent which is phenomenal .”
DXL Group is fast positioning itself as a world leading pureplay retailer with an unmatched big and tall offering . Having grown to the point of offering anything the customer needs to suit their lifestyle , from formalwear to workwear and accessories , the company provides a broad and holistic catalogue that incorporates best-selling fashion houses , staple American brands , and unique in-house brands that can ’ t be found anywhere else . Its sizing actually fits the bigger customer , providing them with the utility , comfort , and style they deserve . The business has capitalized on recent successes to streamline operations and implement solutions which will increase resilience to external , macroeconomic pressures . This will enable DXL Group to continue growing in the coming years as the demand for a more personalized retail experience increases . ■
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