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Housewares
popular brands include Evergreen , which provides gardening supplies and chemicals to home gardeners ; Baby Bio , a leading range of houseplant care products ; and Elbow Grease , a cutting-edge home cleaning offering . We also stock some well-known names such as Bayliss and Harding , Febreeze , and Pyrex . Our storage and glassware ranges are something I am particularly proud of . We have great relationships with suppliers in this category . Alongside Pyrex , we work with Duralex , which is a fantastic French glassware brand , and I ’ m excited to say we ’ re their official distributor .
“ In addition to partnership brands , we have developed several product lines in-house . Our Bright and Homely range , for example , brings something better to the homeware sector . Including everyday essentials such as clothes horses and pedal bins , our products maintain a high-quality while being very aggressively priced . The range started out , about nine or ten months ago , with around 100 products , and that ’ s now increased to around 400 . The rapid expansion of our offering shows that there ’ s a demand for good-quality homeware at a lower price point . Many of our products are seeing higher demand due to social and economic changes , for instance hot water bottles are becoming more popular as heating costs increase .
Further diversification
“ We ’ ve also added things like flasks , wastepaper bins , coat hangers and strimmer wire . Anything that can be bought in very large volumes works well with our overall model . The Bright and Homely brand now encompasses garden and outdoor living as well , which has brought in a whole host of new consumer markets ,” Mike details .
Experts in all things essential , Mike and his team recently partnered up with several non-profit organizations to ensure no-one goes without . As Mike reveals : “ Our decision to move into the public sector came about partly out of pure luck . I was working with
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