Retail Merchandiser Volume 64, Issue 4 | Page 35

_____________________________________________________________________________________________ EFG
Housewares

As the UK ’ s largest independent wholesale supplier of home and garden essentials , EFG Housewares provides an exceptional variety of goods to consumers around the world . From recent successes in the digital space to philanthropic partnerships with local charities , the company is set for success . Founded in 1976 , EFG Housewares has gone from regional retailer to international one-stop-shop , as Mike Smith , Head of Commercial , begins : “ Our business is based in North London . We ’ ve been trading for the last 50 years and are a very proud family business . Over the years , we ’ ve grown considerably , and today we have about 105 employees across the company . As a homeware business , we have around 500 different brands . Through those brands , we supply around 50,000 individual products to customers all around the world . We have partnerships everywhere , from Scotland to Ghana .

“ Our reach is expansive . Some of our most active regions are West Africa and the Falkland Islands , which I think really demonstrates the company ’ s diverse geographical footprint . What makes us unique is our ability to keep everything under one roof . We ’ re selfsustaining , and that motivation has helped establish EFG Housewares across the globe .”
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