__________________________________________________________________________________ Animal Supply Company
While we strive to be the first to market with emerging brands , we simultaneously focus on emphasizing our regional brands .”
On the topic of new brands , Sevy is keen to highlight Animal Supply ’ s latest relationship with Charmy Pet ( Charmy ). “ To reiterate , our vision at Animal Supply is clear : to create a world where every pet is happy , healthy , and safe ,” she states . “ The goals and mission of Charmy Pet perfectly aligns with our own values , helping millions of dogs thrive with natural food , boosters , and treats .
One of Charmy ’ s strategic advantages is their traceability QR codes , which offer full transparency about their sourcing practices from the state where it was produced to information on each ingredient
“ One of Charmy ’ s strategic advantages is their traceability QR codes , which offer full transparency about their sourcing practices from the state where it was produced to information on each ingredient . This commitment to sustainability and the use of high-quality , North American proteins with no fillers reinforces our shared priority of providing only the best for pets .”
In a conversation with Sevy , Zach Sheng , Co-Founder of Charmy Pet , commented : “ Charmy is shaking things up by introducing a completely new category of pet food – freezedried raw . In a market where products often feel the same , our ‘ When East Meets West ’ line is a game changer , combining enriched protein and medicinal traditional Chinese herbs to offer therapeutic benefits that are both innovative and meaningful to pet parents .”
With Eastern herbs as a key ingredient , Charmy ’ s forward-thinking recipes require a well-informed sales team to educate customers on the health benefits associated with these ingredients . “ All our teams are unmatched when it comes to product knowledge and ingredient expertise ,
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