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Bikes initiative beyond universities , offering it to local authorities and delivery companies . In city centers , in particular , it is often more practical to get someone onto a bike with good storage than it would be to deliver the same parcel using a van . Thus , we are concentrating our efforts on encouraging delivery companies and organizations with large sites to consider e-bikes and e-cargo bikes as a means of transportation , particularly for that last mile delivery ,” Steve enlightens .
Competitive edge
Moving on , Steve explains how the pandemic affected demand in the bike industry and how Cycle Solutions adapted to meet the needs of its customers . “ During the initial Covid outbreak in 2020 , the bike industry experienced a surge in demand as a significant number of people wanted to start cycling , mostly because they could only be outside to walk , run or cycle during lockdown . Therefore , people saw biking as a fun way to spend time outdoors , leading the international bicycle market to grow exponentially throughout that period . Initially , it was great to be able to get so many new cyclists riding , but there was quickly a shortage of bikes , prompting us to buy any remaining products and even rent an extra warehouse facility . Later , we bought and expanded that facility , increasing our storage capacity for both our retail and online stores . Consequently , we are now able to fulfill the vast majority of orders within 24 or 48 hours , which is vital for us in order to compete with organizations like Amazon who offer next-day delivery ,” he informs .
To further hone its competitive edge , Uprise will be placing a greater emphasis on social media marketing and its online presence for the remainder of the year . “ Our vision is to create a rider-first community through our social media platforms , by curating and creating content that we love as riders . With this strategy , our goal is to
position Uprise as the go-to online place for advice , support , and details regarding bike maintenance , the latest bike ranges , as well as complementary clothing , parts , and accessories . Therefore , we have numerous videos in the works that you probably wouldn ’ t get with most run-of-the-mill retailers , seeking to recreate excitement around our experience of cycling . Alongside the rapid expansion of our online presence , we will also continue to enhance the reputation of our physical stores as we open up new locations ,” Steve ends .
Driven by its passion for cycling , Uprise is poised to continue providing excellent guidance to its customers , while promoting sustainable transportation with quality products and initiatives . ■
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