____________________________________________________________________________________________________ Uprise
Bikes
it was stolen , we had to build a massive range of brands that we could supply , from prominent bike brands like Trek , Specialized , and Giant , all the way to more niche brands ,” he explains .
“ In 2006 , we set up Cycle Solutions , a leading provider of bikes for the Cycle to Work scheme , working with employers all over the country to offer a tax-efficient way for people to obtain bicycles ,” Steve continues . “ Although Cycle Solutions ’ business-to-business-to-consumer model is successful , we didn ’ t believe it truly reflected the values of our team of 80 people , the majority of whom cycle every day . Hence , two years ago , we came up with Uprise , a retail brand that would enable our enthusiasm for biking to shine through . In July 2023 , we launched the Uprise website and in early 2024 , we opened our first retail store and refurbished our original location , which we have owned since 1989 , reopening it as a Trek store . Additionally , in April 2024 , we inaugurated our Uprise Electric store in Swansea , displaying 120 e-bikes for riders of all levels .”
Last mile initiatives
Taking its passion for cycling a step beyond retailing bicycles , Uprise has recently introduced last mile initiatives . “ Bikes provide a great opportunity to green up the environment and the economy . To promote their use , we have supplied Swansea University with two Cube cargo bikes , which are currently being utilized to replace vans . Instead of transporting cargo into a van , university staff can load the bin at the front of the bike with any type of bulky items , jump on the e-bike , and transport them to other parts of the campus . Not only is this solution more efficient and cost-effective for the university , but it also checks crucial boxes when it comes to sustainable travel and preserving the environment . We have extended this
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