Uprise Bikes _____________________________________________________________________________________________________
As Cycle Solutions ’ dynamic new retail arm , Uprise Bikes ( Uprise ) strives to transform the cycling retail landscape . Born from a company with a rich history in providing top tier cycling brands and leading the Cycle to Work scheme for businesses , Uprise offers a new retail-focused venture , with a diverse range of bikes , both instore and via its online e-commerce store . This way , the company caters to cyclists of all levels , whether they are seasoned riders or newcomers to the world of biking . Made up of individuals passionate about cycling , the Uprise team is enthusiastic about sharing their knowledge and expertise with clients by delivering the best shopping experience and helping them find the perfect bike to match their cycling aspirations . Steve Edgell , Founder , sheds light on the origins and purpose of the business .
“ Whilst Uprise was only established in 2023 , cycling and the bike industry have been in our DNA since the 1980s . My fellow directors , Mike and Keith Jones originally bought a small bike shop called Wheelies in 1989 which served the student community of Swansea . Both Keith and Mike were ambitious young men in their early twenties and were looking to expand the retail business beyond the local community . When I joined Wheelies in 1995 , we began noticing that many customers were coming into our shop asking for quotes for stolen bikes to submit to their insurance companies to get a replacement bike . However , we found that after giving them the quote , we rarely saw them again and it seemed that their bikes were not actually being replaced . Thus , my role involved reaching out to insurance companies and building relationships with them , working together to validate claims and determine what had been stolen before offering the replacement bike . From there , our humble business grew to the point where it was turning over £ 7 million a year . Because we were having to replace nearly any bike as
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