Retail Merchandiser Volume 64, Issue 3 | Page 31

________________________________ Wrexham
Lager
“ We ’ re also strengthening our commitment to ESG and community engagement . Across our Scope 1 , 2 , and 3 emissions , we ’ re addressing thew ways in which we can recapture and reuse some of the energy and steam used in the brewing process to create a circular energy recycling process . In terms of our packaging , we ’ ve partnered with Ardagh to compare our use of virgin versus recyclable materials and identify varnishes that enable recyclability .”
As our conversation ends , James offers an endearing view on the company ’ s future . “ It ’ s important for any business to constantly look ahead , and the Wrexham Lager Beer
Co is no different ,” he concludes . “ We have a great understanding of our customer journey and how people engage with our brand , and we ’ re looking forward to strengthening this further as the new brewery becomes operational next year . Currently , our primary focus is to ensure we have the appropriate processes and operating procedures in place to facilitate worldwide growth while ensuring the products ’ consistent superior quality of our product remains .” ■
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