________________________________________________________________________________________________________________________
Linnworks ’ State of Commerce Ops report had some significant findings for retailers – can you highlight some ? The State of Commerce Ops is the first annual report published by Linnworks where we surveyed over 2,000 consumers and 1,000 ecommerce retailers to create the most comprehensive analysis of the priorities and challenges both consumers and retailers are facing in 2024 .
Some of the most insightful findings were :
■ Marketplaces are where consumers prefer to shop , with 51 percent of respondents confirming this .
■ Expanding to new markets and new marketplaces is the # 1 goal for both SMB and mid-market retailers in 2024 .
■ Despite the desire to expand to new channels , 33 percent of online retailers say that connecting to them is one of their biggest operational challenges .
■ Next-day delivery is less important — shoppers want free delivery and free returns .
■ Delays ( 62 percent ), damage to items ( 44 percent ) or incorrect items being delivered ( 33 percent ) were consumers ’ biggest issues when it comes to shipping .
Can you comment on the significance of Amazon ’ s new marketplace selling low-cost items direct from China ? With Shein and Temu winning over budgetconscious shoppers with their low prices and trendy products , Amazon has had to step up its game . Previously , Amazon tried to compete by lowering seller fees for cheap apparel , but it mainly relied on its faster delivery and reliability to stand out from competitors with longer shipping times and hit-or-miss quality .
This new strategy shows Amazon is feeling the heat from its Chinese rivals , especially as more shoppers keep coming back to them . Despite its strong customer loyalty and market share , Amazon is clearly ready to get more aggressive to stay on top .
Focusing on technology – can you elaborate how retailers can benefit from the right technology and are there any customer success stories you can share ? Retailers can truly thrive with the right technology by making their operations smoother , giving customers a better experience , and ultimately driving growth . Linnworks ’ automation tools are designed to help businesses manage inventory , process orders , and integrate with multiple sales channels effortlessly . Take Spreetail , for example . They used Linnworks ’ suite of integrations to expand across Europe , connecting with eight different marketplaces and carriers . Thanks to Linnworks , Spreetail scaled rapidly , achieving a six times growth in Europe last year . Our flexible architecture let them focus on accelerating their business without worrying about tech hurdles .
12