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Retail Merchandiser puts Georgia Leybourne , CMO at Linnworks , under the spotlight

Could you tell us about your career history , and its evolution to your current role ? I ’ m an accidental expert in the world of commerce . My ambition in life was to be an Air Stewardess or a member of Charlie ’ s Angels . Neither of those careers panned out so I went into office furniture , migrated into electronic payments and ended up in logistics for the world of retail . The common denominator throughout has been solving problems . I ’ ve been in Customer Service , Marketing , Sales , Business Development , Partner Alliances , Rev Opps … a little bit of everything .

Today I solve problems for retail by supporting them with a Connected CommerceOps platform that connects their front end to their back end and makes sure they can get their retail orders processed , and inventory safely delivered to their customers .

Where does your role fit into the Linnworks business ? Linnworks is a connected commerce platform that makes commerce easier for ecommerce retailers of all sizes . Our platform simplifies operations by automating time-consuming processes , connecting you to a diverse number of marketplaces , and bringing your orders , listings , marketplace integrations , inventory , warehouses and fulfilment together under one roof .

As the Chief Marketing Officer , my role encompasses orchestrating the company ’ s marketing strategy , boosting brand visibility , and ensuring our solutions connect with the right audience . I lead a talented team focused on digital marketing , public relations , and customer engagement , with the ultimate goal of positioning Linnworks as a reliable partner in the ecommerce landscape .

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