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rather than full cases . Our fleet of vehicles allows us to serve most customers directly , and our reusable tote packaging ensures that we produce minimal waste .
“ The exclusive brands I mentioned previously have also become reliable footfall drivers for many of our retailers . Just Natural is our biggest brand , consisting of a range of organic dried goods such as cereals , grains , pulses , beans , dried fruit , nuts , seeds , herbs , and spices . We always develop our brands to give retailers a point of difference , be it organic , natural ingredients , plastic free , or low mileage . In the case of Just Natural , much of the range is organic , certified by the Vegan Society and it is also packed in 100 percent plastic-free , home-compostable packaging . Other CLF brands , which now sit under the umbrella of Just Natural Health & Beauty Brands , include Organic Kitchen , Prima Italia , Balanced , Kurin Oral Care , and many more .
“ We also provide a service to our brands that we wholesale . We have a good mix of well-known mainstream brands like Oatly and Clipper Teas , but a big chunk of our catalog comprises small startups . For many of these smaller brands , we provide their first route to market . Following a listing with us , their products are then open to be ordered by over 1200 CLF customers . We and our retailers rely on a constant flow of new and innovative products to keep our offering interesting and to give customers a point of difference from the supermarkets .
“ Looking to the future , I think we will be doing the same as we do today , just on a bigger scale . We have seen good levels of growth over the last couple of years and I think this is because of the service we give our customers . I expect that trend to continue . I would also like to see our in-house brands grow and establish a strong following of loyal customers ,” Logan concludes . ■
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