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“ The company has grown since then , moving from our family garage in New Milton , Hampshire , to several other locations to accommodate our expansion . Demand from our customer base has also changed , meaning the product mix has evolved . Our focus on pure sports nutrition products has extended to include other healthy lifestyle goods such as organic foods , vitamin and mineral supplements , personal care , household management , and pet care .”
New and innovative products
Logan elaborates on the business ’ growth . “ In 2012 , we moved to our current 38,000 squarefoot warehouse in Southampton . In 2013 , we became a brand-owner and since have developed numerous brands that are sold into our customer base of independent high street retailers - the brands are all exclusive to those customers and are not sold in multiples or heavily discounted online , which means our retailers do not have to compete directly with the supermarkets to make their customers ‘ sticky ’. If they like one of our brands , they must go back to the retailer each time to buy it .
“ My siblings and I have grown up with CLF , and over the years have spent lots of time contributing to the business . In early 2018 , I joined CLF full time . My first project was to develop and manufacture a range of madeto-order vegan lunch items aiming to drive daily footfall into our retailers . In July 2018 , my sister Fallon also joined the company . She started out in a temporary role as part of our customer services team and is now managing the entire department .
“ In early 2022 , Robin sold his shares in CLF to the employees in the form of an Employee-Owned Trust ( EOT ). The formation of the EOT means all employees have a voice in the running of the company , and we have 70