From subtle florals to vibrant jewel-toned silks , Ashley Wilde Group offers only the best soft furnishings and fabrics to leading homeware brands across the UK . A familyowned business , Ashley Wilde Group is responsible for some of the 21st Century ’ s most iconic prints . From intricate jacquards to plain silk sheens , the Brodin family have cornered the market when it comes to contemporary , on-trend fabric designs . It all began at a humble market stall , as Simon Brodin , Chief Executive Officer , details : “ Ashley Wilde Group was founded in 1950 by Nick Brodin , who started the business by selling fabric at a local market square . The business was then handed over to his son , Ashley Brodin , in 1985 , who has now appointed me , his son , as CEO , to run and manage the company .