_________________________________________________________________________________________________ American
Golf
SWINGING SUCCESS
Through resilience and determination , American Golf has redefined the golf retail landscape
With currently 88 stores across the UK and Ireland , American Golf is the UK & Europe ’ s largest golf retailer , offering a one-stop shop for all golfing needs . The business prioritizes customer experiences , priding itself on delivering best-in-class service and after-sales care regardless of whether customers visit one of its stores or order online . Its aim is to be a truly omni-channel business , that treats every customer as a VIP .
From clubs and balls to apparel and personalized bags , American Golf offers a vast range of products from industryleading brands . Its team of experts , many of whom are golf enthusiasts , and professionally trained advisors can assist customers in making the best decision for their application and budget . Customers can even ‘ test drive ’ products in the store ’ s stateof-the-art fitting bays .
The company ’ s journey to success hasn ’ t been plain sailing . However , throughout changes of ownership , the pandemic , and even administration in 2018 , the business has shown resilience and continued to serve customers by navigating evolving consumer demands . Nigel Oddy , CEO of American Golf , joins us to share more details on the company ’ s evolution .
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