______________________________________________________________________________________ Immersive commerce
Moreover , customers can immediately associate with a product and understand its use , need , and value , making informed buying decisions . These product and store representations also tap into the emotional aspect of shopping , amplifying the brand message , marketing , and persuading customers to purchase .
Boosted brand loyalty
Since they mimic the real world and can be highly personalized , immersive shopping experiences create a deeper connection between the customer and the brand , boosting brand loyalty and making customers brand advocates for your business .
Immersive commerce allows you to tell your real brand story , which can connect emotionally with the customer and make them repeat buyers .
For instance , through your virtual store , you can offer unique items tied to your brand history that the customer can purchase after learning about your brand and its history . These items can be provided for free with another item they buy from the virtual store .
This way , the customer will form an emotional connection to your brand and become a loyal , repeat customer .
Begin your immersive commerce journey
As more brands enter the virtual world , immersive commerce is quickly becoming the future of retail through personalized shopping experiences . By including other aspects of immersive commerce , such as gamification and phygital design , you can capture the attention of a wider audience and give your customers a truly unique online shopping experience through your virtual store . ■
For a list of the sources used in this article , please contact the editor .
Atay Schulberg www . byondxr . com
For over 15 years Atay Schulberg has been obsessed with bridging physical and digital brand engagement for global brands . Lecturing about what he loves most , brought him to ByondXR , where he is taking brands by the hand and flying them to the metaverse . ByondXR is a retail technology company that offers an immersive commerce platform to help brands , retailers , and wholesalers . ByondXR builds virtual store simulations , creates beautiful dynamic virtual showrooms , three dimensional ( 3D ) visualizer for visual design , product placement , and more .
retail-merchandiser . com 23