______________________________________________________________________________________ Immersive commerce get to shop online with greater immersion and presence , leading to better customer engagement and adjusted sales , with a unique buyer ’ s journey uncommon in traditional e-commerce and physical stores .
In a traditional e-commerce experience , customers rely primarily on images , product descriptions , and reviews to purchase . Immersive commerce adds more profound meaning to the shopping experience , bridging the gap between the online and physical worlds and creating a better shopping experience .
The different types of immersive commerce
There are various types of immersive commerce solutions that you can implement in your retail business . Here are the most popular ones .
Web-based VR stores
While most of us ( still ) do not own a VR headset , nor use it to browse and shop , webbased virtual shopping is one of the best ways to enable customers to experience your brand in the virtual world . Optimized for the hardware
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