Retail Merchandiser Volume 63, Issue 4 | Page 8

________________________________________________________________________________________________________________________

R

– but

fashion

make it

New tech can help online shoppers try out products in a much more realistic way

Virtual Reality ( VR ) is taking the fashion industry by storm . With the rise of online shopping , there has been a strong demand for a more personalized and true-to-life online offering and shopping experience . Virtual reality technology has revolutionized the way consumers interact with brands , making digital offering more realistic and easier to access .

The use of Virtual Technology within fashion retail
Virtual Reality is used in fashion retail in several ways - as an imitation of a brick-andmortar store on a VR channel through a headset for an immersive experience , product
8